Your coffee every morning is the end product of a long process that starts from the ground to your cup. Before it is roasted and brewed, it has gone through a lot of hard work. It is said that 80% of the hard work is at the farm.
This section aims to highlight people that has the most of the hard work, creating a better community by connecting them to you. Sharing some stories of families and communities that lives by the coffee plant we all love.
Mudaan ni Pamilja
A farm of the Pulay-Alipit family of Benguet who were in to agribusiness for a long time. Chester, an Agriculturist and wife Victorina an entrepreneur owns the farm.
Inspired by their families love for each other and hard work they named the farm “Mudaan ni Pamilja” an Ibaloi term for “Family Farm”.
Mudaan ni Pamilja has three sites in the municipality of La Trinidad. The Shilan, Puguis and Wangal sites. The land in Shilan was bought in 1978 and the lands in Wangal and Puguis were inherited from Victorinas father. The entire family has committed to toil the land and never sell for their generations to come.
The coffee farms came about after the family ceased to engage in cut flowers and cash crops. In 2012 one of the sons Gerald who is also an agriculturist initiated the hard work and improved their land ideal for coffee farming. In 2015 Gerald with his family migrated overseas. His sister Catherine and husband Allan took over the operation and management from then on.
Allan is a commerce graduate and Catherine is a registered nurse. The couple spent learning through books, internet, experience and people who had knowledge on coffee farming. They are now full time managing their farm with the vision “To produce an optimum quality of coffee for the farm’s sustainability”. True to their vision, they were able to produce winning coffees at the 2019 La Trinidad Coffee festival and topping informal coffee cuppings. Today Mudaan ni Pamilja is producing one of the best coffees and cascara in the Philippines we know.
Ako po si Sergio Loon o mas kilala bilang “Teting”. Isa akong magsasaka ng kape mula pa noong 1970’s. Ang pagkakape at pag-gugulay ang nakagisnan ko na trabaho sa aking mga magulang. Sa pagsasaka ay naranasan ko ang hirap ng di makatarungang pagbili sa aming mga produkto na nagdulot ng pagkabaon namin noon sa utang at lubos na kahirapan.
Sa kasulukuyan ay lubos po akong nagagalak at nasisiyahan na may mga taong nagpapahalaga sa aming mga produkto at binibili ang mga ito sa mataas na halaga. Salamat po. Sa bawat pag inum ninyo ng kape upang matupad ang inyong mga pangarap ay naaahon nyo din kami sa hirap – ang aming pangarap